OVERPRICED GLASSES ARE "CRAP". SO WE REWROTE THE RULES.
It started on a blazing Southern California beach. After losing yet another pair of $200 designer sunglasses to the waves, we had a realization: Why are we paying a massive premium for a piece of plastic just because it has a luxury logo slapped on the side?
The traditional eyewear industry is dominated by a few massive corporations that artificially inflate prices. We got tired of it. So, we decided to build something different.
THE FACTORY SEARCH We spent two years tracking down the exact same manufacturing facilities used by legacy luxury brands. We knocked on their doors and told them: "We want your premium craftsmanship, your durable hinges, and your best materials. But you can keep the logos."
By cutting out the middlemen, the massive marketing budgets, and the retail markups, we bring that exact same luxury quality directly to you at an honest, radical price.
NO LOGOS. JUST CHARACTER. We believe your style should speak for itself. That’s why you won’t find flashy branding on our frames. We focus on what matters: funky, counter-culture designs inspired by 70s punk and coastal surf vibes, built for those who refuse to blend in.
KIND TO THE EARTH, TOUGH ON THE STREETS We love the earth, and we hate plastic waste. That’s why our frames are crafted from Bio-Acetate—a premium, plant-based, and biodegradable material. On top of that, GCraze Eye Wear is incredibly proud to be a 100% Carbon Neutral business.
When you wear GCraze, you aren't just buying a pair of shades. You’re supporting an independent movement for transparent, sustainable, and strictly funky fashion.
See the world differently. Stay Funky. — The GCraze Team